Free course “N22: How to Copy Businesses and Stay Original”
< 1 minute read
- Study industry reports and Crunchbase.
- Utilize lookalike services and discover communities.
- Subscribe to relevant media sources.
- What and why to copy.
- How to find a successful analog worthy of emulation.
- 7 main approaches to searching through Google, Dealroom, Crunchbase, Unicorn List.
- Identifying the expenditure category for individuals/companies.
- Emerging communities.
- Projects similar to X.
- Sales channels and technological stack.
- The primary rule of copying and launching: 1 what + 1 whom + 1 average check.
- Examples of product-channel fit.
- How to determine CAC, advertising offers, technological stack.
- Why here and now?
- How “unicorns” outperformed their competitors based on 1-2 parameters (direct and indirect).
- Counter-positioning and “exclusive resources” as the best method at the start.
- How to outperform competitors by copying from other markets.
- Launch scenarios: How to acquire the first 1000 customers.
- How to finance the launch.
- Team.
- How to organize team work.
- Rituals. Shares. MVT+MVP+MVA.
- 1 hour with a good coach at the start.
- Summary.
- How to remain original.
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#2.1 Dating Sales in web browser
#2.2 Dating Sales in mobile apps
#2.3 Dating Sales in new channels
#2.3 Dating Sales in VR apps
#3 Human behaviour
#3 Matchmaking
#3.1 Find people to date
#3.2 Customize: UI
#3.2. Customize: Dating Pro Updates
#3.2. Inspiration. Investments. Partner Hub.
#3.2.1 Cases & Stories of Awesome
#3.3 Bring in customers. Market
#3.4 Find dates. Conversion into new registrations
#3.5 More matches. Conversion into paying members
#3.6 First messages. Customer engagement and retention
#3.7 Communications. Online and offline. Upselling and cross-selling
#4.1. Market your dating site and apps
#4.1.1 Ideas
#4.2 Analytics. Trends.
#4.2 Cost savings COGS
#4.2 How-to guides