Podcast: Shweta Khajuria – Wall Street’s View on Online Dating
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Short summary:
– Analyses internet companies, including online dating apps.
– Clients are institutional investors such as hedge funds and mutual funds.
– They evaluate online dating companies based on five key parameters.
– The global online dating category market is valued at $7 billion.
– It is expected to grow at about 9% annually, reaching $11 billion by 2028.
– Growth factors include online penetration, population growth per person, revenue per user and user conversion rate.
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#2.1 Dating Sales in web browser
#2.2 Dating Sales in mobile apps
#2.3 Dating Sales in new channels
#2.3 Dating Sales in VR apps
#3 Human behaviour
#3 Matchmaking
#3.1 Find people to date
#3.2 Customize: UI
#3.2. Customize: Dating Pro Updates
#3.2. Inspiration. Investments. Partner Hub.
#3.2.1 Cases & Stories of Awesome
#3.3 Bring in customers. Market
#3.4 Find dates. Conversion into new registrations
#3.5 More matches. Conversion into paying members
#3.6 First messages. Customer engagement and retention
#3.7 Communications. Online and offline. Upselling and cross-selling
#4.1. Market your dating site and apps
#4.1.1 Ideas
#4.2 Analytics. Trends.
#4.2 Cost savings COGS
#4.2 How-to guides