Paid advertising N20
PPC (pay per click, also called „cost per click‟) is the most popular form of paid advertising.
The pay per click advertising model implies that advertisers pay the publisher (typically a website owner) when their ad is clicked.
The most popular providers of PPC advertising are Google AdWords and Bing Ads, powered by the two famous search engines. The list of providers also includes Advertise.com, BidVertiser.com and many others.
With pay per click ads, you can:
. Choose one or several PPC providers according to your business model.
. Define keywords that best describe your dating site.
. Bid an amount per click on each keyword that you feel can give your ad an advantage over your competitors.
Our recommendations:
. Try to step into your site visitor’s shoes. Imagine what you would be looking for. Why would you prefer one dating site over another?
. Paid advertising works best if you have something special to offer. It may be a webinar on how to improve one’s online dating profile, a lottery, a seasonal sale and so on.
. Be creative; try to be different from the others. Analyze the ads of your competitors and learn from them.
. The page that your advertisement refers to should display relevant information. If you advertise a contest on your site, your landing page should describe the contest rules and not just say how wonderful your site is.
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