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Online dating business explained

Jun 17, 2022
< 1 minute read

 

In this video, our friends from payment processor CCBill explained how online dating business works.

The online dating market value will reach $5,328 million in 2025. Which makes the dating niche very lucrative to new or seasoned entrepreneurs.

Revenue is typically generated through:
– Matchmaking
– Messaging
– Virtual Gifts
– Premium Features

Matchmaking offers the possibility of income by matching members with the same interests as well as through other different categories.

Messaging is one of the most important dating revenue streams, where monetization is achieved by allowing paying members to use more messages and initiate the conversation.

Virtual Gifts are one-time purchases that supplement subscription revenue.

Premium plans include Premium Features such as boosting members’ profiles in searches, suggesting more matches, and many other benefits for an additional price.

Having a proper online dating merchant account and a payment provider is vital for supporting the above monetization channels.

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