Day 5. Launch scenarios: How to acquire the first 1000 customers. How to finance the launch. N22
Scenario for Launch
Can we copy from the leaders? We have an equivalent project that we want to replicate. Or several such projects. Where did the analogs start from?
- Check https://archive.org/ — there are screenshots of websites, video interviews, and more for the entire period. But not everything.
- Read the startup stories in the media http://web.archive.org/web/20100601000000*/http://www.groupon.com/chicago/
You can see that it started in 2009. It began as a social network for flash mobs. There are recordings from those times about the project on YouTube. It gives an understanding of the key simple function. Where everything started.
How to Get the First 1000 Customers
Helps https://www.first1000.co/welcome
A Simple and Proven Launch Scenario
- Idea and a 30-second pitch to an investor in the style of “we are copying such-and-such a project, and here’s why now is the window of opportunity” (the market is proven, the product is proven, the only problem could be with execution, your weak team, and strong competition — a strong team is with others).
- Find the best mentor for this project and/or partner, someone who will eliminate the most critical mistakes during implementation and show the shortest path + who will provide “unfair advantages” and an edge over competitors).
- Assemble the best possible team. MVT (who can implement it).
- If you haven’t missed any of the steps, you will have good dynamics (sales, users, etc.). If there is no momentum — there’s an error in steps 1, 2, 3.
How to Finance the Launch
- With your own resources.
- With customer money.
- Credit.
- Investments.
- Buy an existing business.
My Startup Experience
Path 1: Venture If this is a big story worth $1 billion or more. Start with a strong team. Attract investments immediately. In venture, the most important thing is knowing how to attract investments. And exit the project in time 🙂
Path 2: Ordinary Dividend Business Here, the main thing is “profit from day one.” Development is based on customers. It’s better to avoid investors. Credits are cheaper. The main thing is sales to customers and margin.
Worst: trying to disguise a regular business as “venture” and attract investors.
Assignment. Day 5
- What did the project you intend to copy start with? What was its main function, and what was on the main screen?
- What were the dramatic turns/pivots they went through, and why?
- How did they make their first 1000 sales?
- How did they finance the project? How do you plan to proceed?
Please note that while I have provided a translation, the text contains specific references to URLs. You may need to ensure that the URLs are correct and up-to-date when sharing this information in English.
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