Dating Pro Digest: People are mad that the apps aren’t helping them find their person in moments

We partnered with the Kinsey Institute at Indiana University to do research and get to the bottom of this feeling. What we think is happening is what we are calling, “instant-gratification conditioning.” You can get a chopper to the Hamptons, book a hotel, order ramen at 2 a.m. all on your phone and get it. So people expect the same from dating apps. And they are mad the apps aren’t leading them to finding their person in moments. But that isn’t how love works.

Is it a good thing for people to be questioning dating apps and trying to meet more in person?

It might sound funny to hear this from somebody working at the biggest dating app in the world, but yeah, if you are at a party, put your phone down. If you’re at a bar with interesting people, put your phone away.

But then there are times when dating apps make sense. How am I supposed to tell a single mom who is a nurse to just put down her phone and go to happy hour and meet someone? Or the person who knows they are part of the L.G.B.T.Q. community, but isn’t ready to come out to their family and friends, but is ready to show up as themselves on Tinder?

Everyone wants the story where we reached for the same avocado and then sparks flew, and that does happen, but our research shows that only eight percent of offline daters say it’s easy for them to find a date in real life. So for everyone else, there has to be other ways to connect.

Read the full interview here
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How to develop a niche dating platform (site and apps) that outperforms competitors and meets customer needs using JTBD? A product in business, or a good product in business—everyone talks about it, but no one really sees it, and no one knows how to handle it. Is this true? What is a product in the modern world, a world of technology, where artificial intelligence is about to push us aside, and big data will digitize us just more than completely? We talk about this today with my good acquaintance, serial entrepreneur Ivan Zames. In this interview, using examples from other niches, we will answer the questions:

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Examples:

71% of singles who decided not to meet their new partners in person admitted that only virtual messages give them a sense of companionship.

A breakdown by gender revealed that women are more likely to use dating apps to avoid loneliness: 62% compared to 56% of men.

It is reported that Generation Z users are the most likely to use online platforms: 46% use dating apps, compared to 15% of Millennials and 9% of Generation X.