Dating Pro digest: Increasing customer base: How to prepare for launching on the Apple Store and attract investors

👋 Hi First name, this is Yanar with a ✨free issue of the Dating Pro Digest newsletter. In every issue, I cover challenges in the dating business and startups.
​
I greatly appreciate our clients for their entrepreneurial spirit — you are brave and active people who are not afraid to try new things and pursue your goals.

One of our clients faced an issue: their app is not being published on the Apple Store, although it is already available on Google Play and their website. It can also be published on Samsung and Huawei AppGallery without much difficulty. Let me remind you, the audience share is approximately 29% for iOS and 71% for Android.

The client asked me what to focus on when developing the website and apps, and why there are many users on the site, but no one is making payments.

Change begins with a shift in perspective. Think of your websites and apps as branches of a dating services business, operating in different geographical locations. Currently, you have two “branches”: a website and an app on Google Play. You can focus on their development to increase sales.

Once these “branches” are successfully running and attracting a steady stream of customers, you can open a third “branch” on the Apple Store. This way, you will gradually expand your audience reach, increasing revenue from different platforms.

In this situation, I would recommend temporarily postponing the development for Apple and focusing on the following steps:

1. Behavior Analysis of Visitors: Install analytics tools to understand where users are getting stuck in your sales funnel. This will help identify bottlenecks and improve conversion rates in the dating sales funnel.

2. Economic Efficiency: Use a profit and loss (PnL) analysis to evaluate the effectiveness of each channel: web, Android (Google Play, Huawei, Samsung). This will help you understand which features are needed for each traffic channel and for which tasks the product is being developed.

3. Preparation for Expansion: After optimizing the current channels and features (product fit and market fit), you can attract investors and prepare for launching on the Apple Store, where the audience reach is about one-third of the global market.

If you want to launch on the Apple Store right away, I can help you add the necessary features with Plus package. Alternatively, you can start with a more accessible option by publishing on the website and in Android stores (Google Play, Huawei, Samsung) through Pro or Advanced plans.

We are always ready to assist you at any stage of your product development!

The dating app Aryu allows users to rate potential partners on a sliding scale from 1 to 10, giving a more nuanced way to express genuine interest and preferences. The app was recently launched on the Google App Store on July 17th of this month.

Customize any Dating Pro plans. Your vision, our expertise.

Launch new apps on fresh customer channels using the Dating Pro platform.

We service dating platforms from third-party providers.

Hire a dedicated team: Project Manager, Senior Developer, Design/Markup Specialist, QA Specialist.

Have any questions? Simply respond to this email! Tell Us about your project and we’ll evaluate it and advise.