Dating Pro digest: Global Dating Insights continues to review the latest in the industry; Tinder entered Top 3 most profitable apps in the world; New season with new ways to communicate on dating sites; Match Group and Bumble’s reaction to the Texas bill.
Good morning, friends!
Dating industry news digest:
- Global Dating Insights continues to review the latest in the industry;
- Tinder entered Top 3 most profitable apps in the world;
- New season with new ways to communicate on dating sites;
- Match Group and Bumble’s reaction to the Texas bill.
Global Dating Insights continues to review the latest in the industry
The discovery of September was the DIVE application, which turned a faceless profile into a personal diary, where users can share intimate memories, desires, and ask frank questions to other users.
At first glance, the idea is not new: dating platforms have long practiced determining the compatibility of potential partners. But Click decided to go further and expanded testing to three categories.
Rose reminds of the good old tradition of giving flowers, here you can present a rose to the author of the video you like.
Lonely fitness lovers can now find each other on the Callouts virtual platform.
Tinder entered Top 3 most profitable apps in the world
Only the best video platforms have surpassed the popular dating app in terms of the number of paid downloads.
Despite the antitrust law, the use of third-party payment systems is prohibited, the App Store revenue continues to grow twice as fast as on Google Play, the main movie viewing game applications.
Tinder distributes subscriptions and related products through internal services.
In general, in 2021, users spent 25% more on software purchases than in the previous period.
New season with new ways to communicate on dating sites
Experience during the pandemic has prompted dating app developers to pay attention to the glitches of traditional swipes. Their number urged to look for new ways of user interaction: quizzes, story games, improved audio and video chats. In the cold season, Match Group expects an increase in activity, so it is preparing new options for the release. It is assumed that the platform will be equipped with innovative interactive features to engage visitors in a conversation or game, thanks to which people see their interlocutors more clearly.
Match Group and Bumble’s reaction to the Texas bill
In response to the Texas abortion law, dating app owners have set up a statewide termination fund.
Match Group and Bumble are committed to countering a destructive decision that violates women’s rights.
Company executives believe that the law also indirectly violates the interests of their business.
First of all, representatives of the most vulnerable social groups will be able to benefit from the support of the fund: the poor, victims of violence and incest.
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Photo by Marius Muresan on Unsplash
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