Dating Pro Digest: How the end of the pandemic will affect the work of dating mobile applications; Britain launches catfishing reality TV show; Sparked — speed dating app for Facebook; Hurry up to make a date on Thursday.
Good morning, friends
Dating industry news digest:
- How the end of the pandemic will affect the work of dating mobile applications;
- Britain launches catfishing reality TV show;
- Sparked — speed dating app for Facebook;
- Hurry up to make a date on Thursday.
How the end of the pandemic will affect the work of dating mobile applications
Analysts predict that the end of quarantine and the return to normal life will bring changes to the online dating industry.
According to the assumptions, increased interest in mobile applications in this category is expected. Removing restrictions will provoke users to get acquainted and communicate more actively. There will be a lot of people willing to download romantic apps. Long-time users are likely to return to their favorite sites.
Marketers recommend the developers and advertisers to be ready in advance for a surge in activity.
Inner Circle and Bodega Bay invite for a first date at a picnic
Dating app Inner Circle has partnered with low-alcohol beverage company Bodega Bay to offer the perfect grocery kit for a picnic date.
In spring and summer, the popularity of outdoor relaxation is increasing, in the parks and outside the city there are good conditions for maintaining social distance. During their first date the couple will find in the cooler bag a collection of carbonated and alcoholic drinks, from which they can mix cocktails, and a rug with funny hint phrases written on it to save them from awkward silence.
Such a set will be priced at £25, the cost includes a monthly membership in the Inner Circle.
Dating app helps to find plasma donors
India’s TrulyMadly app is about to launch an unusual dating category.
CEO Snehil Hanor plans to make the platform a meeting place for people who need plasma and donors willing to provide it. In the registration form users will need to inform the blood group, diagnosis, location.
With the help of artificial intelligence algorithms, Snehil Hanor decided to help potential donors and patients receive vital information in real time.
Hurry up to make a date on Thursday
On Thursday May 13th, Londoners and New Yorkers will get access to a dating app that launches once a week only.
The novelty is addressed to users who spend a lot of time on dating sites to no avail. Scrolling becomes a habit, which never drives to real rendezvous. Now customers have no time to be indecisive, bored or lazy, because they have only one day to find their match and make a date, otherwise they will have to wait for next Thursday.
The app already has over 110,000 subscribers. New launches are planned in the coming weeks in Dublin, Cardiff and Glasgow.
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