Dating Pro Digest: The singles are in safety; Dating Group venture fund helps improve dating technology; The sex lives of half of American families were affected during the pandemic; Qemistry — Gen Z dating app.
Good morning, friends
Dating industry news digest:
- The singles are in safety;
- Dating Group venture fund helps improve dating technology;
- The sex lives of half of American families were affected during the pandemic;
- Qemistry — Gen Z dating app;
The singles are in safety
The RealMe platform, in collaboration with M14 Industries, has declared user safety a priority. Using information from open sourses, the service employees take on additional verification of profiles in order to protect respectable visitors from fraud, harassment, and sexual aggression.
The platform is ready to protect customers from illegal actions, but it cannot completely guard against frustrations of online dating. According to statistics, more than 50% of users strive to appear better on the Internet than they really are, and more than 98% would like to have access to additional information about a potential partner.
RealMe consists of several applications addressed to fanciers of beards, tattoos or spirits, representatives of professions related to law.
Dating Group venture fund helps improve dating technology;
Social research leader Dating Group plans to reopen its $ 50 million venture capital fund for the dating industry.
The main focus will remain the technology of conscious dating, targeted at different categories of users. Thanks to investments in IT companies, such promising applications have been created as Dil Mil, which is called the Asian Tinder, DateMyAge for people of the older age group, LovingA, which supports the current interest video format and allows to find like-minded people anywhere in the world using powerful filters.
Dating, entertainment and relationship platforms are available in over 100 countries.
The sex lives of half of American families were affected during the pandemic
According to the survey Love Connection, in the United States, life for many married couples was not at all like a honeymoon.
More than 50% of the respondents left romance, 40-45% of families were on the brink of divorce, 20-27% of newlyweds stopped having sex. The situation affected the composition of dating apps users audience. Tinder, Bumble and Match saw an increasing the number of divorced and married visitors, which enhanced platform revenue by 13%.
At the same time, the activity of singles decreased by 45% between 2020 and the first quarter of 2021. 46% of surveyed couples reported that quarantine restrictions did not affect their relationship.
Qemistry — Gen Z dating app
London-based developers have adapted the dating app format for the next generation.
The novelty is called Qemistry, and its uniqueness is that videos replace static images. Twenty-year-old Londoners, regulars on Tinder and TikTok, liked the idea. The release is expected in May, however, the platform has already collected several thousand subscribers. The video format allows the users to get an idea about the personality of their interlocutor more accurately.
In the future the cooperation with popular social networks will provide access to user profiles and the ability to comment.
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