Dating Pro Digest: Mark Brooks analyzes innovation trends of the past year; Britain launches catfishing reality TV show; Sparked — speed dating app for Facebook; Build your own app with React Native.
Good morning, friends
Dating industry news digest:
- Mark Brooks analyzes innovation trends of the past year;
- Britain launches catfishing reality TV show;
- Sparked — speed dating app for Facebook;
- Build your own app with React Native.
Mark Brooks analyzes innovation trends of the past year
At the LTR Conference on April 20, Mark Brooks lists the main trends in the online dating market based on research by Courtland Brooks.
Apps generated 24% more revenue last year due to record number of users‘ downloads. The most popular utilities contain a partner compatibility test.
The audience of dating sites has rejuvenated, there are much more twenty-year-old users now. The CEO argues that this year success in the dating industry depends on the ability to adapt to innovation.
Britain launches catfishing reality TV show
The idea is not new — in 2010, the romance by director Nev Shulman ended with an unpleasant discovery: one day he found out that he was in love with a stolen photograph of a fictional girl.
Cheerful Nev laid this story at the heart of a documentary and reality show that became so popular in the United States that it continues to this day.
It was then that the term “catfish” appeared, drawing a parallel between the habits of a cunning insidious fish and the habits of some people. A British version of the successful project is now being prepared for release.
Catfishing is a problem for the dating industry as it violates security and reduces user confidence.
Sparked — speed dating app for Facebook
Under the conditions of quarantine, video dating has become a relevant trend. Facebook is beta testing it’s speed dating app Sparked.
The first date lasts four minutes. By mutual agreement, a second video session is scheduled, its duration is ten minutes.
Users are given the opportunity to organize virtual meetings with an unlimited number of people of both genders, sexual orientation, identity.
Build your own app with React Native
Alexander Pasykov, the developer of original structures for online dating, advises paying attention to a tool that allows you to create authoring applications in a short time.
React Native framework with external source code is owned by Facebook. It allows you to combine and update apps that work equally well on Android and iOS.
Alexander considers the costs of the platform to be a high framework and a small number of specialists. Some changes to the code are made manually, and there is no one who could solve this problem.
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