Dating Pro Digest: Justin McLeod Believes Hinge Users Will Spend Summer Looking For Serious Relationships; Hinge Launches ‘Video Prompts’ to Kick Off Virtual Date Conversations; LGBTQ Dating Apps Promote Free STD Testing Kits; Tinder Hires New CMO With View to Reach Gen Z Single.
Good morning, friends
Dating industry news digest:
- Justin McLeod Believes Hinge Users Will Spend Summer Looking For Serious Relationships;
- Hinge Launches ‘Video Prompts’ to Kick Off Virtual Date Conversations;
- LGBTQ Dating Apps Promote Free STD Testing Kits;
- Tinder Hires New CMO With View to Reach Gen Z Single.
Justin McLeod Believes Hinge Users Will Spend Summer Looking For Serious Relationships
The head of the company Hinge, Justin McLeod, said that by the end of the summer there will be a surge in new acquaintances.
After a long quarantine, because of which everyone had to sit in their apartment, people want to communicate. Sitting in four walls, many better understood themselves and plans for this life.
Most single people are now thinking about finding a second half. Thanks to the reduction of quarantine standards, the time spent online will be reduced, live conversations and dates in parks and cafes will return again.
Hinge Launches ‘Video Prompts’ to Kick Off Virtual Date Conversations
In Hinge, the function of hints during video calls has been added. Hints include several options for starting and continuing a conversation, which can be chosen by the participants of the conversation themselves.
Hinge CEO Justin McLeod said the app will analyze user activity and identify how many percent they are compatible. The use of this feature is encouraged by bonuses and gift cards.
LGBTQ Dating Apps Promote Free STD Testing Kits
The problem of infection with STDs remains quite popular in our time.
In April, various events related to this are held. The LGBTQ dating app is no exception.
According to the “TakeMeHome” program, anyone can take a test and find out their HIV status in a few days. But this procedure can be done at home, getting the result within 20 minutes.
Everyone can find out their HIV status, because this is one of the steps to the health of the whole society.
Tinder Hires New CMO With View to Reach Gen Z Singles
Tinder has a new CEO. George Felix became the new owner. Its task is to attract a young audience to the app. George is a successful marketer, who has worked for several large companies in his life. Now he believes that with the right management, Tinder’s capabilities will become even wider.
Due to the long quarantine, the number of users has increased significantly, and online dating has become more popular.
The company’s management also plans to continue using the new features of the app that appeared during the pandemic.
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