Dating News Digest: 83% of singles dislike AI in dating; Tinder CMO Melissa Hobley’s match-boosting tips; Flutrr in Top 100 Indian Startups; Dating apps that prioritize both health and romance.
Good morning, friends!
Dating News Digest:
- 83% of singles dislike AI in dating;
- Tinder CMO Melissa Hobley’s match-boosting tips;
- Flutrr in Top 100 Indian Startups;
- Dating apps that prioritize both health and romance.
83% of singles dislike AI in dating.
A new dating app called FFWD (Fast-Forward) Dating, which is currently in beta, aims to address the dissatisfaction singles feel with the inauthenticity of traditional dating profiles by introducing in-app video profiles.
According to a survey conducted by Wakefield Research for FFWD, 78% of singles believe that photos and text in dating profiles do not accurately reflect a person’s personality, and 83% are put off by the use of AI in profiles.
Tinder CMO Melissa Hobley’s match-boosting tips.
Melissa Hobley, the Chief Marketing Officer of Tinder, provides her expertise on online dating and how to enhance one’s profile to increase matches.
Hobley dispels the notion that Tinder is primarily used for one-night stands, revealing that around 55% of users have had serious relationships with someone they matched with on the platform. She suggests that Gen Z has a more authentic approach to online dating, focusing on personal stories rather than image curation.
Flutrr in Top 100 Indian Startups.
Indian dating app flutrr has been selected as one of the Top 100 startups in the country’s Leap to Unicorn programme, organized by CNBC, IDFC Bank, and Moneycontrol.
The app will be featured in IDFC FIRST Bank’s upcoming report, “Top 100 Startups to Watch Out For.”
flutrr is the only dating app to make it to the Top 100 list, and focuses on serving singles in India’s rural communities, providing services in various languages and adopting safety features to protect female users.
Dating apps that prioritize both health and romance.
Dating platforms are incorporating health into their features and philosophy to create a balance between health and love. In-app health resources, safe spaces, understanding, and community building are some of the initiatives dating apps are taking.
For instance, Archer provides sexual health resources, Singles with Food Allergies focuses on finding similar lifestyles, Dateability creates a safe space for singles with disabilities, and provides educational resources for them. By incorporating health into their platforms, dating apps can help singles with health conditions find love and companionship.
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Photo by Marius Muresan on Unsplash
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