Dating News digest: Hinge’s growth impresses DataAI; Trends and challenges for dating startups; Badoo introduces family-approved dating profiles; WeAreX assists sexual exploration.
Good morning, friends!
Dating News digest:
- Hinge’s growth impresses DataAI;
- Trends and challenges for dating startups;
- Badoo introduces family-approved dating profiles;
- WeAreX assists sexual exploration.
Hinge’s growth impresses DataAI.
DataAI’s mobile app revenue report highlights Hinge’s impressive growth in the dating app industry.
Hinge experienced a 60% increase in revenue year over year in the UA during 2022, and a boost of over 33% in revenue in Q1 2023 after introducing one-time purchases called Roses.
This success shows how dating apps are evolving to meet changing user preferences and drive revenue expansion through innovative strategies and attractive features at competitive prices.
Trends and challenges for dating startups.
Alex Pasykov, CEO and founder of dating apps Hily and Taimi, discusses the challenges faced by startups in the dating app industry in 2023 and the importance of aligning product strategy with trends to build a sustainable business.
Pasykov emphasizes the trend of greater segmentation and personalization in dating apps, with apps catering to specific audiences and dating interests. By understanding the complexities of online dating and adapting to evolving user preferences, dating apps can increase their chances of success.
Badoo introduces family-approved dating profiles.
Badoo has launched ‘Family-Approved’ features that let users’ family members help construct their dating profiles.
With 71% of users struggling to present themselves on dating apps and 44% finding profile building embarrassing, the new features include a ‘family-approved’ badge, video clips of a family member endorsing the user, and prompt questions for family members to share what they would say about the user to potential matches. According to Badoo’s research, users have the most confidence in their siblings and parents/guardians to provide positive feedback on their profiles.
WeAreX assists sexual exploration.
WeAreX is a social dating app that allows users to explore their sexual desires in a shame-free environment.
The app offers features such as icebreaker questions, chatrooms, and user-created groups for individuals and couples to interact with like-minded people.
The platform also provides access to sex-positive events, in-app workshops, masterclasses, and live Q&As with leaders in the kink and sex-positive industry.
Additionally, WeAreX offers advanced privacy and safety features, including anti-screenshot technology, fingerprint and facial ID recognition, and an incognito mode for X PLUS members.
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