Dating apps are now showing similarities to social media platforms
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Short summary:
– Dating apps are becoming similar to social media platforms.
– A Stanford Medicine study found that 50% of Tinder users are not interested in dating.
– Users’ motivations are changing, which affects their satisfaction with dating apps.
– Overall satisfaction of Tinder users is related to using the app to find romantic partners.
– Respondents with the highest satisfaction used Tinder to find romantic couples.
– Respondents with the lowest satisfaction used Tinder to overcome negative emotions.
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#2.1 Dating Sales in web browser
#2.2 Dating Sales in mobile apps
#2.3 Dating Sales in new channels
#2.3 Dating Sales in VR apps
#3 Human behaviour
#3 Matchmaking
#3.1 Find people to date
#3.2 Customize: UI
#3.2. Customize: Dating Pro Updates
#3.2. Inspiration. Investments. Partner Hub.
#3.2.1 Cases & Stories of Awesome
#3.3 Bring in customers. Market
#3.4 Find dates. Conversion into new registrations
#3.5 More matches. Conversion into paying members
#3.6 First messages. Customer engagement and retention
#3.7 Communications. Online and offline. Upselling and cross-selling
#4.1. Market your dating site and apps
#4.1.1 Ideas
#4.2 Analytics. Trends.
#4.2 Cost savings COGS
#4.2 How-to guides