An investor’s perspective on Match and Bumble shares
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Short summary:
– The disruptive wave of AI is sweeping across all industries, including dating.
– Tinder, OkCupid, Plenty of Fish, Hinge and Match.com are the dominant brands in the dating industry.
– Match Group must take AI development seriously or risk losing dominance.
– Bumble is a lesser-known player in the dating market with a market capitalization of $2.24 billion.
– Bumble’s stock has fallen more than 80% since its debut on the Nasdaq.
– Bumble recently launched an AI tool to censor inappropriate profile pictures.
– The introduction of AI in the dating industry is a real risk for Match Group and Bumble.
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#2.1 Dating Sales in web browser
#2.2 Dating Sales in mobile apps
#2.3 Dating Sales in new channels
#2.3 Dating Sales in VR apps
#3 Human behaviour
#3 Matchmaking
#3.1 Find people to date
#3.2 Customize: UI
#3.2. Customize: Dating Pro Updates
#3.2. Inspiration. Investments. Partner Hub.
#3.2.1 Cases & Stories of Awesome
#3.3 Bring in customers. Market
#3.4 Find dates. Conversion into new registrations
#3.5 More matches. Conversion into paying members
#3.6 First messages. Customer engagement and retention
#3.7 Communications. Online and offline. Upselling and cross-selling
#4.1. Market your dating site and apps
#4.1.1 Ideas
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#4.2 How-to guides