70 methods to promote your dating app and site N20
4 minutes to read
If your dating site is local, there is no better option than offline advertising. This is a great way to establish your brand and attract new people.
- Online Advertising Create a website for your business.
- Develop a dedicated mini-website for targeted campaigns.
- Craft Text Ads using Google Adwords.
- Utilize display advertising, including banner ads and video ads.
- Implement programmatic advertising, delivering ads to individuals on their smartphones at precisely the right time and location.
- Engage in organic Search Engine Optimization (SEO).
- Enhance your presence on Google Maps.
- Utilize Email Marketing and E-newsletters.
- Avoid SPAM (unsolicited email, illegal in many countries).
- List your business in Online Directories like YellowPages and nationwide business directories.
- Create white papers and e-books.
- Maintain an active blog.
- Establish a Facebook Page or Group.
- Utilize LinkedIn for professional networking.
- Experiment with other Social Networking platforms such as Twitter and Pinterest.
- Contribute to specialized interest forums, e.g., Google Groups.
- One-On-One Engage in in-person cold calling (unannounced).
- Implement telemarketing strategies.
- Participate in Networking groups such as the Chamber of Commerce or BNI.
- Public Relations Distribute press releases for both print and online publications.
- Directly contact journalists and reporters with newsworthy content.
- Outdoor Advertising Utilize billboards for outdoor promotion.
- Consider digital and video billboards.
- Advertise at bus shelters.
- Utilize bus backs for ad space.
- Explore truck sides for advertising.
- Use car signage for brand visibility.
- Display outdoor signage on your building.
- Employ miniature billboards, such as core-flute signage in grass verges.
- Post posters around town.
- Set up free-standing displays in shopping malls.
- Experiment with hot air balloons or blimps for aerial advertising.
- Consider painting your logo on a sports field.
- Seek permission from the local council to burn your logo onto the side of a mountain.
- SMS Text Messaging Utilize SMS text messaging to reach your clients.
- Avoid SMS text messaging to numbers obtained by scraping websites or directories.
- Guerrilla Advertising / Alternative Advertising / Stealth Marketing Execute PR stunts for unconventional publicity.
- Harness word-of-mouth marketing.
- Create viral content through videos, emails, postcards.
- Explore legal graffiti as a form of advertising.
- Use chalk on the sidewalk to draw attention.
- Experiment with logos in the snow or sand.
- Distribute flyers under car windscreen wipers.
- Project videos onto the side of buildings.
- Consider night-time shop window videos or laser light shows.
- Explore sponsored humans who promote your brand, whether through tattoos on their foreheads or branded t-shirts.
- Sponsorship Sponsor sports teams by featuring your logo on their T-shirts.
- Support community events or non-profit organizations through sponsorship.
- Branded Objects Create branded merchandise like pens, coffee cups, T-shirts, bags, clocks, and more.
- Public Demonstrations Set up promotional displays in shopping malls or supermarkets.
- Seminars Host seminars related to your industry or niche.
- Trade Shows & Expos Exhibit at trade shows and expos to showcase your products or services.
- TV Advertising Use 15/30-second television advertisements to reach a broad audience.
- Consider infomercials for in-depth product promotion.
- Explore TV program sponsorship opportunities.
- Engage in television interviews to discuss your business.
- Newspaper Advertising Advertise in regional community newspapers that are freely distributed.
- Consider regional daily newspapers for broader coverage.
- Explore advertising in national daily newspapers.
- Radio Advertising Use 15/30-second radio advertisements to reach a radio-listening audience.
- Participate in radio interviews to discuss your business.
- Cinema Advertising Advertise before movies with pre-movie advertisements.
- Consider in-movie product placements for added exposure.
- Mail Implement direct mail or addressed mail campaigns.
- Distribute un-addressed PO Box Mail Drop items, such as flyers or postcards.
- Utilize un-addressed residential mail drops for promotional materials.
- Magazine Advertising Advertise in gossip-style magazines like Woman’s Day.
- Consider industry-specific magazines, catering to your target audience.
- Printed Directories List your business in directories like YellowPages.
- Explore local directories for additional visibility.
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#2.1 Dating Sales in web browser
#2.2 Dating Sales in mobile apps
#2.3 Dating Sales in new channels
#2.3 Dating Sales in VR apps
#3 Human behaviour
#3 Matchmaking
#3.1 Find people to date
#3.2 Customize: UI
#3.2. Customize: Dating Pro Updates
#3.2. Inspiration. Investments. Partner Hub.
#3.2.1 Cases & Stories of Awesome
#3.3 Bring in customers. Market
#3.4 Find dates. Conversion into new registrations
#3.5 More matches. Conversion into paying members
#3.6 First messages. Customer engagement and retention
#3.7 Communications. Online and offline. Upselling and cross-selling
#4.1. Market your dating site and apps
#4.1.1 Ideas
#4.2 Analytics. Trends.
#4.2 Cost savings COGS
#4.2 How-to guides